Télé-Québec gave us the mandate to create a new series of idents for the presentation of their Cinema and Documentary content. The purpose of these short openings is to enrich the new brand identity developed by Télé-Québec.
We opted for a minimalist, dynamic aesthetic. The challenge was to represent, simply and with clear graphic codes, each category of the Cinema and Documentary sections. It was essential that we gave sound design an important place in order to quickly differentiate each of the categories. The goal was to create strong visual concepts to guide and entertain viewers while being consistent with the visual identity of the channel.