Explanatory or educational video promoting a product or service
How does IBM’s design ethos extend beyond pixels and into the construction of a workplace? We were tasked to make a film that answered this question and be inducted into company’s Design Language series.
Client: IBM
Production Company: Dress Code (dresscodeny.com)
Director: Erica Gorochow
ECD: Andre Andreev
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Design: Erica Gorochow, Miguel Rato
Animation: Erica Gorochow, Harrison Vincent, Miguel Rato, Terra Henderson
Music and Sound: Ambrose Yu
Voice Over: Ruth Kavanagh
FOUNDER & EXECUTIVE PRODUCER:
CARLOS EL ASMAR
DIRECTOR OF THE MOTION AWARDS:
MILLIE VERASTEGUI
DIRECTOR OF BUSINESS DEVELOPMENT:
VERONICA CABEZAS
PRODUCTION ASSISTANT:
ECHO LAURENT
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MOTIONOGRAPHER
ALL PROCEEDS WILL BE USED TO CREATE CONTENT, TOOLS AND RESOURCES FOR THE MOTION DESIGN COMMUNITY.