IBM Workplace
Category Description

Explanatory or educational video promoting a product or service

Project Description

How does IBM’s design ethos extend beyond pixels and into the construction of a workplace? We were tasked to make a film that answered this question and be inducted into company’s Design Language series.


Client: IBM
Production Company: Dress Code (
Director: Erica Gorochow
ECD: Andre Andreev
Executive Producer: Brad Edelstein
Head of Post Production & Operations: Tara Rose Stromberg
Design: Erica Gorochow, Miguel Rato
Animation: Erica Gorochow, Harrison Vincent, Miguel Rato, Terra Henderson
Music and Sound: Ambrose Yu
Voice Over: Ruth Kavanagh