Freeform officially launched Family Guy Fridays in Jan ’20 and asked us to give the weekly stunt a boost by creating a series of marketing promos as well as a broadcast toolkit.
We needed to re-imagine FG’s iconic characters in a way that was fresh, and unique, but relatable to an existing fan base. We had to strike a balance between upholding FG’s identity, and abstracting the characters to create a new visual narrative that would work within the FF brand.
After presenting 4 distinct approaches, FF decided to include all 4 in their rollout of FGF. For each promo, we created custom looks in Adobe Illustrator for the characters, representative of their personalities. Using VO samples and physics-bending animation in Adobe AE, we were able to create an immersive experience. To round out the edits, we used existing footage from the show, creating a comprehensive storyline for each concept.
A single spot prominently featuring motion design created to promote a television or streaming show