Our friends at ESPN came to us to redesign their on-air package for College Football but in the form of a 2-minute film, which was an amazing opportunity to create a dual-purpose film. We crafted this film in CG using C4D as our main software, the idea was based around a story that demonstrated a series of rigorous testing scenarios in an underground ESPN assembly line, once through the testing, we ascended above ground to see our players take to the field in an explosive game. We used abstract textural details for certain moments along with high adrenaline-fueled paced edit to really help reflect the dynamic nature of the sport. Every scene was built for the overall film, but with a view to being used as a separate broadcast tool kit, so the scenes live on air as short transitions, bumpers, and many other elements.
A system of motion graphic elements intended to brand an entire television or streaming channel