In collaboration with the KO:OP [Coke’s inhouse creative team], we took on the challenge of making the moments in between twitch streams the ultimate Coca-Cola branded ‘Drink break’.
Instead of saying ‘grab a Coke’, we went for a much more visually arresting, if not outright trippy approach to several pieces of content that are just Coke-branded enough but feel like cool animations you might find on IG and to us, representations of pop culture bigger than even just animation.
We took inspiration from video games of course, but glitch art, lava lamps, redshift glass textures, and 60s psychedelic illustration. As well as experimental animation techniques we had been itching to try. And all with our signature colorful and bold modern twist.
The most exciting part for us was to be able to work with talented artists in six different countries to source their vastly diverse and rich perspectives.