Breast Cancer Now ‘A Love Hate Relationship’ » Strange Beast

Breast Cancer Now ‘A Love Hate Relationship’
Category Description

Explanatory or educational video for a cause, social initiative, public awareness effort or non-profit organization

Project Description

Anna Ginsburg has directed a moving and beautiful film for charity Breast Cancer Now, ‘A Love Hate Relationship’. Produced by Strange Beast with agency Weber Shandwick, the film conveys the different journeys, and accompanying emotions, women go on with their breasts; from pride and embarrassment as their breasts develop, to their breasts attracting attention from others, to breastfeeding and attending mammogram appointments.

Anna has created a bold aesthetic for a series of relatable moments, flowing seamlessly through animated transitions. The vibrant colour palette communicates a diversity of skin tone and the morphing style encompasses a wide range of shapes, sizes and colours.


Production company: Strange Beast

Producer: Amy Ashton

Senior Producer: Zoe Muslim

Executive Producer: Kitty Turley

Director: Anna Ginsburg

Animation: Anna Ginsburg, Harriet Gillian, George Wheeler, Sheetal Thankey, Matt Lloyd.

Animation Assistants: Laura Jayne Hodkin, Natasha Pollack, Maria Morris, Eloise Garlick, Sorrel Milne

Music composition: George Grinling