The Mill partnered with Al Jazeera English to create a series of unique idents that embodied what the news channel stood for: resilient, raw, revolutionary, fearless and diverse. “We did a lot of research on Al Jazeera’s history and thought about its future to produce the five values for the channel, says Will MacNeil, the CG designer director on the project, explaining that Al Jazeera also wanted the new idents to maintain the brand’s identification with nature. “Showing things like the sea, mountains and sand without looking too much like a desert.”
The Mill is known internationally for its design work for all types of media, but we were excited about the opportunity to do something creative for a news channel. “Especially one we believe in for telling straight stories without a lot of filtering,” recalls MacNeil.